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WORLD OF INDUSTRIES - LOGISTICS 3/2017

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  • Logistics
  • Intralogistics
WORLD OF INDUSTRIES - LOGISTICS 3/2017

SSI Schaefer realizes

SSI Schaefer realizes fashion logistics perfection A new distribution center by SSI Schaefer forms the logistical basis for the omni-channeling of the Finnish Stockmann Group, one of the leading retail companies in Scandinavia and the Baltics. A combination of hanging and flat goods and a design concept according to the patented 3D-Matrix Solution facilitates the order processing of both over-thecounter and online trade from one single logistics facility. In the middle of October, the Finnish department store chain Stockmann held its thirtieth “Hullut Päivät” event. Traditionally, these days attract bargain hunters from far and wide. In just five days, 1.4 million items were sold at the Group’s stores, above all at the flagship store in Helsinki. With more than 50,000 m² of retail space over eight floors, it is the largest department store in Finland and one of the largest in Europe. Over one million customers also visited the online shop during these days, with shoppers unpacking their internet orders the very next day. To overcome seasonal peaks like these and to build a firm foundation for further growth and the expansion of the firm’s operations, Stockmann has in recent years completely overhauled their corporate logistics and geared towards omni-channeling. At the heart of this strategy is the distribution warehouse in Tuusula near WAREHOUSING

Helsinki, which was completed in May 2016. In October this warehouse handled the internet orders for the traditional bargain hunt for the very first time. It is based on a system concept with the latest, future-proof automation components, a picking strategy according to the goods to person principle and a high-performance warehouse management system that coordinates the completion of orders for the different distribution channels. After the tender procedure, SSI Schaefer received the contract for this new construction project as the general contractor for intralogistics. “An intelligent material flow concept, innovative system technology and attractive after-sales services for reliably supplying all distribution channels from a single installation,” are how Stockmann Logistics Manager Elina Laine explains the decision to opt for SSI Schaefer. Maximum availability Stockmann is an intercontinental company and currently runs 16 subsidiaries and 700 stores in 16 countries, from Russia to Bosnia- Herzegovina to Dubai. The company was also an early adopter of e-commerce, beginning online trading at the turn of the century. “Both the sales figures and the online orders in October show the hugely significant role that this form of retail now plays,” says Laine. “This forced us to restructure our logistics organization and shaped the design of our new logistics center.” Upon start-up of the new logistics center, the capacities of the four former warehouse locations were concentrated in Tuusula. Since May 2016, the supply of articles to the Stockmann department stores as well as the processing and shipping of online orders has 01 A hanging goods conveyor allows an automatic transport of garments between the levels of the hanging goods warehouse 02 In the shuttle system, 72 multi-level shuttles, type Navette, store and retrieve up to four bins simultaneously WORLD OF INDUSTRIES – INTRALOGISTICS & DISTRIBUTION 3/2017